Social Media

Make social media work hard for your business.

Social media is everywhere. Everyone from young children to octogenarians have some grasp of social media, and many are very skilled at using Facebook, Twitter and Instagram in their personal lives.

Yet there is a significant difference between using social media for personal use and harnessing it as a strategic and effective marketing tool for growing your business. If your business is going to invest in social media activities to drive engagement with your target audience, then it needs to be done right, or not done at all. 

When you engage Icon Visual Marketing for your social media marketing, you’ll be able to access a highly experienced team of content marketing experts, including social media content creators, social media managers, creative strategists, graphic designers, digital marketing experts, and special media (animation, video, photo) experts. Together, the Icon team has the experience, practical knowledge, and creative vision to make social media work hard for your business.

What is social media marketing?

Social media marketing is the harnessing of social media platforms with the intent to engage and connect with your audience and build your brand, increase sales, and drive website traffic. Smart marketers have realised that social media doesn’t work on its own as a siloed marketing strategy. Its success comes from being an integral part of the bigger picture, and your overall marketing plan.

The mistake that many businesses make, especially small and medium businesses, is they often utilise social media as their only form of marketing and rely heavily on it to reach new customers and increase sales.
Need our help? Book a free consultation now.

Social media by the numbers

So, how can a business benefit from having a tailored social media marketing strategy? Consider the below numbers. Those are staggering numbers, and through investing in strategic social media marketing your business will have the potential to reach a far greater audience than it ever could.

Icon Visual Marketing will work closely with you to create a social media strategy that will complement your overall marketing plan and deliver a return on your investment. 

Think your social media marketing could be performing better? Book your FREE consultation today!

11.23 million

Australia has over 11.23 million active Facebook users.

79%

79% of Australians are on
social media.

1hr 44 minutes

The average Australian spends 1hr 44 minutes on social media daily.

Icon and social
media marketing

When you engage Icon Visual Marketing for your social media marketing needs, you are getting a partner with close to 20 years’ experience who can see the overall picture and ensure all nominated marketing activities are working together to deliver results.

We take the time to get to know your business, what you have tried in the past, and what has worked and what hasn’t. Our highly skilled and experienced Digi team will take a deep dive into your business’s social accounts and interpret the data you have generated into meaningful insights.

These insights will be used by our marketers, social and content teams to recommend the best course of action that will ensure a return on your investment in social media with Icon.

How we deliver social
media marketing

Once all has been approved by you, our specialist social media marketing team will piece together all the elements and schedule the release of the posts ahead of time.

One of the best things about social media marketing is it’s flexible and scalable. That means we can increase or decrease the amount of posts we send out on behalf of your business, and we can quickly pivot and post urgent time-sensitive information in a matter of minutes.

Let your social media do the talking. Book your free consultation today!
Chat to our social experts

“Understanding your business and your audience is the key to creating an effective social media strategy.”

The right social media platforms for your business

Every business is different, and therefore, their social media needs will be different. While there are a growing number of social media platforms available, not all channels are effective for all businesses.


The art of an effective social strategy is knowing which social media platforms to use to get the best results. Here’s a list of the most popular social media channels for marketing your business.

Facebook

Primarily used for sharing content with your audience (blogs, latest work or wins, video content), Facebook is a great channel for connecting and engaging with your audience.







Instagram

One of the top platforms for businesses to showcase their products. Instagram focuses on providing audiences with stunning visuals that capture the imagination and provide inspiration to engage with your brand.





Twitter

Twitter is ideal for giving your brand a voice. It enables you to engage with other brands on important topics, while also helping you voice your own opinions and starting conversations.



Pinterest

This platform is like a digital scrapbook or mood board. A place people go when they’re seeking inspiration. Depending on your business and the products you offer, this platform could be ideal for showcasing your products and services.



LinkedIn

LinkedIn is unique amongst social media channels as it focuses on our professional, not our personal, lives. It’s a place where the leaders in your business can showcase their knowledge and expertise in your field by posting LinkedIn articles and sharing updates about your business. It the place where you can portray the thinking heart of your business.



YouTube

The premier choice for all your video content needs. YouTube can act as a standalone channel but can also complement other channels in your social strategy. Starting your own YouTube channel will give you a way to curate video content for your business.



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Icon Visual Marketing talks about Informative or annoying and Walking the fine line of Social Media postings, learn more here.
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By sheree • December 8, 2015
Icon Visual Marketing talks about will social media increase my sales, learn more here.

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By sheree • September 4, 2015
Social media is a great engagement tool, used effectively for getting closer to customers and understanding their interests and needs, however many business are unsure if the time and effort they put into social media is having any direct impact on the bottom line.The key to social media is understanding how building a community and increasing your online visibility will help with your bottom line by just that, increasing your visibility and therefore likelihood of influencing a sale, not sales directly from social media.

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