Social Media Advertising
Insight-driven social media marketing campaigns that connect with your audiences and generate results for your business.
Contact us to start your Social Media advertising today
Social media campaigns that truly connect with your customers.
Social media is everywhere, and everyone has some grasp of social media. Many are very skilled at using Facebook, Instagram and Twitter in their personal lives. Yet there is a significant difference in social media for personal use and harnessing it as a strategic and effective marketing tool for growing your business. Used correctly, social media for business marketing can help you gain valuable insights about your target audiences, allowing you to create a deeper connection and build engagement for your brand.
Through the use of analytics data, industry insights and our Discovery Workshop, Icon Visual Marketing develops an in-depth understanding of who your customer is, what social media they are consuming, and why they consume it. This information is crucial in helping us to develop a tailored social media strategy that helps achieve your business goals.
When you engage Icon Visual Marketing for your social media marketing, you get access to a highly experienced team of content producers, copywriters, graphic designers, digital marketing specialists, and creative strategists. Our team has a wealth of experience across a wide range of industries, and can make social media work hard for your business.
Our social media services.
Social Strategy
Through our Discovery Workshop we gain a deep understanding of all aspects of your business and your customers. Through the development of personas and empathy maps we identify your customers' needs, wants, pain points and interests. This helps us establish a social strategy centred around growing and engaging your online community.
Social Content
Our team of social content producers will work closely with you to develop a monthly content calendar. Using our six key social media pillars we will create a meaningful social media presence for your brand that engages and grows your audience. All content is approved by you before being scheduled for posting.
Social Advertising
Social media advertising is a measurable, effective, and cost- efficient way to reach your customer. Facebook, Instagram and LinkedIn all provide a range of advertising options that allow you to be highly targeted to a specific audience set, whether that be based on location, demographics, behaviours or interests.
Why choose Icon for your social media management?
Strategy
We don't just implement social media campaigns and cross our fingers. Every social media campaign is backed by data, research and insights. We work closely with our clients from the beginning to ensure we understand the needs of your business and your customers.
We start this in our Discovery Workshop, where we get to know your brand, your competitors, and your customer personas to understand their needs, wants and pain points. We then build a social media strategy focused on achieving your business objectives.
Social expertise
Our social media team have managed hundreds of social media programs for a wide range of B2B and B2C clients.
We provide our clients with a range of social media options; from full social management including account set up, content creation (copy, video & photography), and ongoing calendar execution, to assisting your own in-house social media team with strategy, content topics or writing support. Regardless of your social media requirements, our team is just as focused as you in achieving your business goals.
Transparent reporting
If there's one thing we've learnt from working with business owners and marketing managers, it's how time poor they are. Our customised, online reporting dashboards deliver transparent results in real time so our clients can track their social media performance as they need.
Our Digital Marketing Specialists analyse and report on campaign performance to ensure we are on track to achieve your business goals, whether that be improving awareness, website visits, engagement, lead generation or online sales.
The right social media platforms for your business.
Every business is different, and therefore, their social media needs will be different. While there are a growing number of social media platforms available, not all channels are effective for all businesses.
The art of an effective social strategy is knowing which social media platforms to use to get the best results. Here’s a list of the most popular social media channels for marketing your business.
Primarily used for sharing content with your audience (blogs, latest work or wins, video content), Facebook is a great channel for connecting and engaging with your audience.
One of the top platforms for businesses to showcase their products. Instagram focuses on providing audiences with stunning visuals that capture the imagination and provide inspiration to engage with your brand.
Twitter is ideal for giving your brand a voice. It enables you to engage with other brands on important topics, while also helping you voice your own opinions and starting conversations.
This platform is like a digital scrapbook or mood board. A place people go when they’re seeking inspiration. Depending on your business and the products you offer, this platform could be ideal for showcasing your products and services.
LinkedIn is unique amongst social media channels as it focuses on our professional lives. It’s a place where the leaders in your business can showcase their knowledge and expertise in your field by posting LinkedIn articles and sharing updates. It the place where you can portray the thinking heart of your business.
TikTok
A relative newcomer to the social media advertising space, TikTok focuses on the creation of engaging short form video content. Covering a range of interests and niches, the audience for TikTok does skew toward the younger end, however, its user base continues to grow. TikTok provides a number of ad formats that allows you to reach a diverse but extremely engaged audience.
Social media for business is no longer a nice to have, it is a must have.
16 million
active Facebook users in Australia
80%
of the Australian population uses social media
59%
of social media users check their accounts more than 5 times a day
64%
of consumers trust a brand more if they interact positively on social media