Public Relations

Build beneficial relationships through public relations. 

Positive public relations is a powerful tool for any business, regardless of size, shape or industry. It can build brand awareness, position your company as a leader in its field, improve retention of current customers, and attract brand new customers. The overall goal of public relations is to build mutually beneficial relationships between an organisation and its key stakeholders. 

Public relations and marketing can be similar in their actions and tactics, but their goals are quite different. The main goal of public relations is to boost the reputation of your brand, whereas the main goal of marketing is to drive sales. That’s why PR and marketing complement each other so well, and it’s why at Icon Visual Marketing we use them alongside each other for many of our clients.