Sales Training

Build beneficial relationships through sales training. 

Lead nurturing is all about building relationships with potential clients, even if they are not currently looking to buy your product or service. During a recession, the sales cycle will be longer than usual, so it’s critical to ensure that your sales team and internal processes support this nurturing process. 

Some leads don’t immediately buy from you. They may first need a little nurturing and engagement, perhaps in the form of e-newsletters or social media content, before they are ready to make a purchase. They may still be in the evaluation or awareness stage of the buyer journey, meaning a hard sales call at this stage simply won’t be effective.

Digital transformation has required that we completely review the very basics of how we do business. Partner with Icon today to find out how we can help with Sales Training.