Digital Strategy
Integrated digital marketing strategies proven to deliver results for your business growth plan.
Get in contact to discuss further with our specialist team
Digital marketing strategies to grow your business.
At Icon Visual Marketing, we don’t just switch on a digital marketing campaign and cross our fingers. All our digital marketing strategies are backed by industry insights, data & analytics, and a wealth of experience from our marketing strategists and Google-accredited digital specialists.
We start with getting to understand your business, from objectives to brand essence, key messaging, and unique value proposition. We then develop customer personas, empathy maps and customer journey mapping to ensure we fully understand your customers and their needs.
Using an integrated digital strategy approach, we consider the different touch points along the path to conversion and personalise that journey across multiple digital channels. We ensure that we are reaching your next customer with the right creative and content on the right channels at the right time. We then optimise, measure and report on campaign performance against your objectives to deliver continuous improvement.
Our digital marketing strategy process.
Understand your business.
We have developed a detailed questionnaire so we can get to know all about your business. Including your objectives, vision, mission, unique value proposition and brand essence. We truly get a sense of what you're looking to achieve and what problem you're trying to solve.
Understand your customer.
In our discovery workshop session we do a deep dive and better understand your customer. Including their needs, pain points, and the path to conversion. We then provide you with detailed customer personas and empathy maps, and build out the touch points for your ideal customer journey.
Define the strategy.
Using industry insights and data-driven research we define your digital marketing strategy. This is then integrated with your current marketing activities to create the recommended marketing tactics required to achieve your business objectives.
Execute, measure & report.
As a full service marketing agency, Icon Visual Marketing can create, design and execute your digital marketing tactics. Once executed our Digital Marketing Specialists manage, optimise and report on your campaign performance, ensuring we are delivering you the results you need to grow your business.
Is that a strategy or tactic?
Many business owners and marketing managers often struggle to understand the difference between a marketing strategy and marketing tactics. The strategy is the plan; your road map as to how you are going to grow your business and reach your next customer. Whereas, tactics are the steps within your strategy that move you towards your specific business goals.
For example, your digital marketing strategy may be to increase the awareness of your brand online, organically. The tactics to achieve this goal would be the activities you use, such as search engine optimisation (SEO), social media marketing, and content marketing.
Keen to learn more about Icon's range of strategic and consulting services? Click below.
Why choose Icon for your digital marketing strategy?
Google accredited
We are an accredited Google Partner, which means our Digital Marketing Specialists are Google certified, and continuously meet Google's performance standards by showing growth in our client base and participating in ongoing training.
Our Digital Marketing Specialists are consistently at the forefront of new digital marketing techniques and platforms in order to deliver you the best campaign performance possible.
Local knowledge
All our digital marketing services are in-house. Nothing is outsourced or sent overseas.
Our Digital Marketing team have experience across multiple platforms and a variety of industries. We manage digital marketing campaigns for all types of businesses, large and small.
Proven results
Utilising customised, real-time reporting dashboards we interpret and analyse your campaign data.
We then provide you with insightful performance feedback and recommendations throughout your campaign period in order to deliver better results.