Search Advertising

Targeted search advertising that gets your brand in front of your next customer when they're looking for your products or services online.

Contact us to start your Search advertising today

Proven search advertising campaigns that grow your business.

Icon Visual Marketing uses a data-driven approach to create search advertising campaigns that will help grow your business. As an affiliated Google Partner Agency, we use Google's premium suite of products, and our team of Digital Marketing Specialists are all Google certified with experience across a wide range of industries.


Our data-driven approach allows us to focus on campaign improvement through ongoing optimisation. We use advanced bidding strategies that are aligned with the customer journey to ensure that your search ads appear in front of the right people, at the right time.


Our clients see the benefits of our Google Ads audit and restructuring process which is inline with industry best practices. We setup and run effective campaigns for our clients to achieve their business goals while maximising the efficiency of their budgets. At Icon Visual Marketing, our clients needs are our top priority. We work in partnership with our clients to achieve search advertising goals specific to their business. Our clients needs are our needs and their success is at the heart of everything we do.

Our search advertising services.

Google Ads

Search using Google Ads is a high converting channel that plays an important role in your digital marketing. It ensures your business is front of mind when your customers are looking for your products or services.

Google Shopping

Google Shopping shows highly engaging ads using images to showcase your products and drive online sales for your business.

Retargeting

Retargeting increases conversion activity by re-engaging with visitors who have previously interacted with your website. This encourages those visitors to take action from ads that are more in line with their needs.

Why choose Icon for your search advertising?

Strategy

We don't just implement search advertising campaigns and cross our fingers. Every search advertising campaign is backed by data, research and insights. We work closely with our clients from the beginning to ensure we understand the needs of your business and your customers.


We start this in our Discovery Workshop, where we get to know your brand, your competitors, and your customer personas to understand their needs, wants and pain points. We then build an integrated digital marketing strategy focused on achieving your business growth objectives.

Digital expertise

We see ourselves as part of your internal marketing team. We're just as focused as you on achieving sales, growth and results for your business. When you engage Icon you get access to the combined knowledge of 30+ employees with experience across all aspects of marketing.


Learning and navigating the Google Ads platform to set up search advertising, and to then manage the campaigns effectively can be a time consuming and complicated task for business owners or marketing manager who have many other areas of the business to manage.

Transparent reporting

If there's one thing we've learnt from working with business owners and marketing managers, it's how time poor they are. Our customised, online reporting dashboards deliver transparent results in real time so our clients can track their search campaign performance as they need.


Our Digital Marketing Specialists analyse and report on campaign performance to ensure we are on track to achieve your business goals, whether that be improving awareness, website visits, on site engagement, lead generation or online sales. 

Contact us to start your search advertising today.

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Popular PPC advertising questions.

  • What is PPC advertising and how does it work?

    PPC or pay-per-click advertising means you only pay for your ad when someone clicks on it, which is a very cost effective way of advertising to reach your potential audience when they are searching for similar products or services. PPC advertising can be undertaken in a number of different ways, including search, display, retargeting, shopping, videos and more.

  • What PPC advertising services does Icon offer?

    Icon offers all PPC advertising options available within the Google Ads platform, including search, shopping, display, In-app, video, and social. At Icon we are innovators and early adopters. This means that as soon as new features are added to the Google Ads platform, we rigorously test them to gauge their potential for helping our clients. This includes testing the newest betas on offer from Google.  

  • How much does PPC advertising cost at Icon?

    Traditionally PPC has been an extremely cost-effective way to reach an audience when they are searching the internet for similar products and services to your own. However, over time it has become more competitive and CPC’s (Cost-Per-Click) have increased. However, having an agency that knows how to maximise your ROI can make your investment in PPC one of the most effective and cost-efficient advertising channels available. Remember, you only pay when someone clicks on your ad.

    The cost of a PPC campaign depends largely on the industry (competitiveness) and the amount of work involved to get the campaign set up. At Icon we use tools such as Google Keyword Planner to gauge this, which enables us to provide you with an accurate quote for the time required to generate the campaign. Over time this can change greatly and can also be heavily impacted by seasonality. This would require budgets to continually change over time to ensure that we are constantly providing the best bang for your buck for your business.

  • Do I need PPC advertising for my small business?

    When considering PPC advertising for your small business, we recommend first starting with a high-quality website, an optimised Google My Business, and a social strategy (presence on Facebook, LinkedIn, Instagram, Tik Tok, etc).


    These steps are important because they build up your brand awareness and image before commencing PPC advertising. Doing so will maximise your investment on the Google Search Network with PPC because your brand will be legitimised and achieve a higher quality score on the Google Ads network. 


    A fast loading website with well optimised copy and images relevant to your Google search keywords will go a long way in helping you achieve a lower CPC for your campaigns.

  • Should I start with PPC advertising or SEO, or both?

    The question of whether to start with PPC or SEO can be answered by determining how competitive your industry is. Some industries, such as insurance and banking, require very high CPCs to rank. In turn, this requires a large budget, a well optimised website for SEO as well as PPC, and a well-structured PPC campaign to help support this. 


    If you are a local business targeting a small geo-location audience for non-competitive keywords, then SEO will be less of an immediate focus. Instead, PPC can work to bring you cheap leads over time until you increase your brand awareness and Google starts ranking your site organically. 


    This is even more important for new brands with a new website. PPC can speed up your business's journey by showing your business above brands that have been on Google (organically) for many years. 

  • Does PPC advertising deliver quality leads?

    PPC captures users as they are searching and being able to capture these users at their point of purchase can deliver the highest quality leads. Traditional advertising generally relies on brand recognition in the path to purchase to convert a lead. And at that purchase point brands trust that the user will choose their brand over the competitors.


    However, with lowering consumer confidence and brand trust, being able to show your product alongside your competitors digitally and often will bring you the highest converting traffic.

  • Can Icon manage my PPC advertising if my business is not located in Sydney?

    Of course! We have several clients around greater New South Wales, as well as in Victoria and Queensland. These clients are all managed remotely using online video calls, emails and phone calls. Once a campaign is set up our clients have access to an online, customised reporting dashboard that delivers results in real-time so you can monitor your campaign’s performance from anywhere in Australia.

  • Why are PPC audits important?

    PPC audits are very important for companies who have been working with the same agency for many years, or if their PPC platforms haven’t been touched in some time. PPC advertising requires consistent optimisation as competitors come and go and increase/lower budgets. A truly effective PPC campaign requires a skilled digital marketing specialist who can precisely structure the campaign to ensure that what you are bidding on is not only relevant but also being represented correctly to the user. 


    Over time Google and other platforms update their advertising tools to allow advertisers flexibility and innovation. An account that hasn’t been touched in many years may be missing a lot of important features. Not using these features may be negatively impacting your PPC account, causing your business to miss out on opportunities. An example of this is Google text ads. Google now recommends moving to Responsive Search Ads to show the most relevant copy to users based on what they are most likely to click per their search. This gives a large advantage to advertisers who are utilising this feature.

  • What is Search Ads 360 and how does Icon use it?

    Search Ads 360, formerly known as DoubleClick for Search, is part of the Google Marketing Platform suite. It allows advertisers like Icon to access larger amounts of data and layer this on top of your campaigns and adgroups with more sophisticated bidding and reporting technologies. 


    Search Ads 360 allows us to advertise on multiple search engines at once such as Google, Bing, Yahoo, and more, all from one place. This in turn allows us to track digital campaigns in a single platform, which improves the accuracy of our reporting and attribution using Google’s floodlight system. We develop complex custom bidding strategies for any market.