Blog Layout

Can social media really boost my business?

September 4, 2015

sheree

Social media is a great engagement tool, used effectively for getting closer to customers and understanding their interests and needs, however many business are unsure if the time and effort they put into social media is having any direct impact on the bottom line.

The key to social media is understanding how building a community and increasing your online visibility will help with your bottom line by just that, increasing your visibility and therefore likelihood of influencing a sale, not sales directly from social media.

According to Business Victoria, a guide for small businesses to help start, run and grow businesses , the key to social media success is to not get hung up on the tools and technology but to focus on how you can use them more effectively to:

Increase the visibility of your brand and that of your business
Build and cultivate your professional networks
Develop and grow relationships with customers and influencers
Engage in real-time two-way interaction with people, including answering queries
Publish and distribute original content that demonstrates your expertise
Share curated links to relevant information that adds value to the lives of your customers
Communicate with your community of followers, advocates and supporters
Ultimately generate new leads and boost sales for your business.

If you are looking to social media to boost your business, understand that for most businesses, social media is an influence to a sale, just one place a potential customer will go to find out about your business.

Don’t expect to have a Facebook and instantly, business will improve. It needs to be part of an integrated online strategy, with all parts working together to deliver new customers.

< Older Post Newer Post >

KEEP IN TOUCH

Contact Icon Visual Marketing today on 1300 138 984 or fill out our

online enquiry form to start your journey to business growth and prosperity.

ENQUIRE NOW

How to keep marketing in uncertain times

By Joe Papadatos • August 4, 2023

Companies are tempted to cut budgets during uncertain times but it’s imperative to keep investing in marketing with companies like Icon Visual Marketing.

Image showing a row of people standing against a window all on their mobile phones

What is paid, earned, shared and owned media?

By Erica Williams • February 8, 2023

Media is complex. Much more than it used to be. Since the dawn of the internet and rise of social media, the number of media options has exploded. For a marketing manager, they are like pieces of a puzzle, interconnecting and working together. So, how does a marketing manager make the pieces form a nice, big, beautiful picture, to successfully stand out not only amongst the competition but above the vast array of media noise? American digital marketing expert, Gini Dietrich, identified four types of media: Paid, Earned, Shared and Owned. She called it the PESO model . Here we look at the four types of media. We describe and analyse each one and discuss how they all fit together.

Image of glass plaque celebrating 20 years in business

Icon celebrates 20 years in business

By Joe Papadatos • February 5, 2023

When we launched in 2003, the trend in agencies was to provide a specialist service, like creative or media buying. But we saw the opportunity to offer full-service marketing to our clients, taking the pain away from managing multiple agencies with multiple processes. We’ve chosen to continue to base ourselves in the Macarthur region, moving to Campbelltown in our current office nearly six years ago. This has enabled us to build strong working relationships with many companies in our region including property developers, builders, manufacturers, local Councils, venues, and many more. We’ve also worked with loads of companies outside the region which is becoming so much easier with the aid of technology. We’re not just suppliers, but genuine business partners. I’d like to thank the many clients I’ve worked alongside in the past 20 years and look forward to continuing many of those relationships.