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Companies are tempted to cut budgets during uncertain times but it’s imperative to keep investing in marketing with companies like Icon Visual Marketing.

Media is complex. Much more than it used to be. Since the dawn of the internet and rise of social media, the number of media options has exploded. For a marketing manager, they are like pieces of a puzzle, interconnecting and working together. So, how does a marketing manager make the pieces form a nice, big, beautiful picture, to successfully stand out not only amongst the competition but above the vast array of media noise? American digital marketing expert, Gini Dietrich, identified four types of media: Paid, Earned, Shared and Owned. She called it the PESO model . Here we look at the four types of media. We describe and analyse each one and discuss how they all fit together.

When we launched in 2003, the trend in agencies was to provide a specialist service, like creative or media buying. But we saw the opportunity to offer full-service marketing to our clients, taking the pain away from managing multiple agencies with multiple processes. We’ve chosen to continue to base ourselves in the Macarthur region, moving to Campbelltown in our current office nearly six years ago.  This has enabled us to build strong working relationships with many companies in our region including property developers, builders, manufacturers, local Councils, venues, and many more. We’ve also worked with loads of companies outside the region which is becoming so much easier with the aid of technology. We’re not just suppliers, but genuine business partners. I’d like to thank the many clients I’ve worked alongside in the past 20 years and look forward to continuing many of those relationships.

If marketers learned anything from the COVID era, it’s the importance of remaining agile with their plans and strategies. That includes content marketing strategies. During those uncertain COVID times, the savvy marketers read the landscape, adapted their strategies, and continued to thrive. At any time, it is essential to have a content marketing plan, constantly review it and be prepared to revise it. Sydney marketing agency, Icon Visual Marketing can help you, just as we have helped many great brands adapt their content marketing over the last 20 years.

Icon Visual Marketing can help brands make an impact on TikTok with targeted marketing strategies.

Icon Visual Marketing includes social media advertising in digital marketing campaigns for its clients to help them grow their businesses.

Icon Visual Marketing is a full-service marketing agency with in-house video production and digital marketing services.

Icon Visual Marketing includes programmatic advertising like Google Display Ads in digital marketing campaigns for its clients.

User experience designers face several challenges in their work towards improving the end user experience.