Why use a video marketing agency?
The use and impact of video has never been greater. YouTube, TikTok, Reels, LinkedIn and more – videos are everywhere. We watch them for entertainment, education, advertising and simply passing the time.
Consequently, marketing agencies have embraced the power of video content to spread brand awareness, offers and information. And it has clearly proved to be an effective medium. According to Hubspot, 99% of brands who already use video will use it in the future.
Billions of people use YouTube every day. YouTube is the second most popular search engine after Google. All brands should be harnessing the power of YouTube.
These days, it’s important that brands have access to professional video production services, which can be achieved via a video marketing agency, such as Icon Visual Marketing.
Why are videos popular?
With the widespread use of videos, here are some reasons why they have become so popular:
- Visually pleasing: watching a video is more entertaining than diagrams or written words.
- Easy to digest: watching a person explaining something verbally and visually is more comprehendible than reading about it.
- Catch the eye: movement is far more captivating and engaging than still images.
- Authority: a video is usually perceived to be from an authority, so it is often trusted.
- Mobile friendly: watching a video on a smart phone is easier than reading text on the same device.
A great example of the impact of videos is when people are having trouble understanding how to assemble a new product or make it work efficiently, they turn to YouTube. Consider a person with limited English trying to assemble an item where the printed directions are in English. Videos don’t necessarily need someone to understand the language as long as the visual demonstration is clear.
WHy are videos popular with brands?
Many brands now have video worked into their marketing strategy somewhere. Whether it’s to educate staff or to announce a new product, the impact of videos makes them highly popular.
- Demonstrate your company’s expertise
- Communicate your brand’s message in a clear and precise way
- Increase your brand’s recognition
- Help establish a brand personality
- Generate leads within your target audience
- Are a cost-effective method of marketing with positive ROI
- Have flexibility to be used across various platforms, such as eDMs, social media, website, POS, online streaming services
- Lead to viewers spending more time on your website
- Help your website’s SEO
Want to create videos for marketing but don’t know how to go about it? At Icon, we have a professional in-house video production team that can give you ideas about topics to focus on that suit your brand, produce engaging videos, and advise where to publish the videos for maximum exposure.
What are the steps of video production?
Depending on your budget and desired finished quality, there are several steps involved in producing a video. These include:
- Concept development, script writing and storyboard creation
- Pre-production, talent acquisition and location scouting
- Production, filming (on site, drone footage, etc), direction, and styling
- Post-production, editing, music and voiceover recording
A good marketing agency will have in-house video production skills and facilities and know specialist contractors that will complement the range of services required to create professional videos.
Icon Visual Marketing can produce quality videos for you that engage with your audience. We can advise you of the standard of production quality you should use to give you the best ROI. If it’s a quick video that doesn’t need high production quality, we can do it easily and quickly. If you want something more elaborate, say, television production quality, we can produce that as well.
Examples of videos produced by Icon Visual Marketing include:
- Product advertising
- Display houses
- Housing estates
- Personal messages
- Sales videos
- Personnel presentations
- Product releases
- Offers
- Brand information
- Educational and training
One of the most important elements of video production is ensuring it is seen by the right people. Icon Visual Marketing can create a digital marketing strategy that ensures your video goes to the right channels and is seen by your key audience.
It doesn’t matter how big or small your business is, you can benefit from video marketing. If you would like to know more about the video production services available at Icon Visual Marketing, a free quote and how we can help you make better business decisions, please contact us.
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