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Marketing Communication Plans

Stategic-Marketing

A marketing plan is an effective blueprint for the year, plot in key dates, sales peaks and troughs, product launches and work around these to develop your strategies and tactics. Include your segmented target market and achievable goals and outcomes on your plan.

Use your marketing plan – a marketing plan isn’t something you write and then shelve – it should be a living, working document that you refer to regularly, update where needed  and base your marketing activities around.

Integrated Marketing Plans

An integrated marketing communications plan has all parts of your tactics working together. For example, if your marketing communications plan calls for print advertising, the same theme of your print ads should be reflected on your web site. If your customer gets the same message and visual clues in both places, they are much more likely to comprehend your marketing message. By doing this, you will build your brand with that customer who will remember you when they are ready to buy.

Your integrated marketing plan will include

Icon Visual Marketing delivers integrated marketing plans to ensure all elements of your marketing are working together towards the ultimate goal of reaching your next customer.

 

The Blog

20 November 2017
id you know that a little green padlock could save your business? Really!It’s true. From last month, you will find out just how important a little green padlock can be when website browsers are turning customers away from yourwebsite by tel...
13 November 2017
Icon Visual Marketing has recently invested in a new state-of-the-art printer that is set to enhance the quality, speed and breadth of its print output. The HP Latex 315 Printer will allow Icon’s printing arm to experiment with new materia...
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