SEO
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How SEO can
increase your leads
You may have heard of the term ‘SEO strategy’ many times before. Sometimes it’s referred to as SERP (Search Engine Results Page) optimisation, organic traffic, or natural clicks. Call it what you will, but its one job is to attract more activity to your website. This traffic comes from search engines, when a query (keyword-based text) is entered, and a result is returned as a list of web pages.
It truly makes a difference when your business shows up first in organic searches, because the average conversion rate acquired from organic traffic is 16%. SmartInsights found that on Google searches the first position attracts 30% of organic clicks, followed by 17% and 12% at the 2nd and 3rd position, accordingly. Therefore, the benefits that SEO (Search Engine Optimisation) can bring to your website and business can be enormous. Even with a lower conversion rate, the increased traffic is still playing a crucial role in further enhancing your online presence.
With a deep understanding of organic search strategy, at Icon we thrive on seeking out the best solutions for our clients. We do this by learning and integrating with your business, in order to understand how we can work with you to achieve the greatest search engines results for you. Using a finely honed six-step strategy, our SEO gurus can help your business grow by introducing an SEO strategy that will deliver real results and tangible ROI.
The road map to your success
When you work with Icon Visual Marketing, everything you need is in the one simple, easy to find place; you don’t need to engage multiple agencies to get the results your business needs. Our team uses modern SEO services, backed by the best digital practices to get to know you and your business.
Step 1: Comprehensive Audit
Understand where you and your competitors rank on Search Engine Results Pages (SERP) and how your site is performing in terms of technical SEO.
Step 2: Consultation
We then share the results of our research with you and present the best SEO strategy for your business based on our in-depth audit and the outcomes we have agreed on together.
Step 3: Keyword research
Next, we perform keyword analyses to extract the keywords that your website is ranking for, while also uncovering new opportunities to rank for other specific keywords.
Step 4: Rank Tracking
We then set up the desired keywords that best reflect your business and monitor them on a daily basis.
Step 5: Onpage Optimization and Implementation
We focus on improving the overall performance of your website to release its full potential and improve your overall ranking.
Step 6: Content Strategies
Create a carefully selected white hat content strategy to supplement the targeted topics and the services that you offer.
Common Questions
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Search Engine Optimisation
