Search Engine Optimisation
SEO isn’t a one-time project. You don’t assign it to someone, give them a deadline and once the project is finished, that’s it.
SEO is a long term marketing strategy and should be worked on constantly as part of an ongoing marketing program that continues to set milestones and deliverables. The milestones for SEO shouldn’t be ranking highest on this keyword or that phrase; it’s to ensure your long term SEO marketing strategy is delivering viable sales leads to your business.
SEO is the short for search engine optimisation which is simply the process by which your website gets best optimized to show at the top search engine result pages (SERPs) so that your business profits from improved web traffic.
At Icon Visual Marketing, we offer professional SEO consultants who possess hands-on-experience and are more than happy to give SEO services that tailor fit the clients and customers. And being a full service marketing agency – be assured that your SEO is not outsourced, we have an inhouse team who understand your overall marketing strategy and use SEO as a tool to achieve your overall marketing goals.
Components of a Successful SEO Strategy
There are many facets to a successful SEO strategy:
Quality Content - The best way to get other sites to create relevant links to yours is to create unique, relevant content that can quickly gain popularity in the Internet community. The more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it. The best way to increase your organic rankings is have a website that has regularly updated content that is appealing to your target audience.
Keyword Research is the careful selection of the right search phrases and keywords to optimise your website for. Its great to have your website highly ranked for hundreds of keywords, but if they have little relevance to your business or only have a few searches per month, then they don’t count for anything. Highly ranking for a core group of highly relevant keywords is a more successful SEO strategy.
Keyword research includes brainstorming and researching different search suggestions, researching your competitor’s websites and the careful selection of the right terms to optimise your website for.
On-Page Optimisation is the process of making sure that every page on your website is optimised against a group of phrases or keywords that are highly relevant to your business and proven to drive sales leads. Careful selection of keywords is of the upmost importance as part of your long term SEO strategy.
Link Building is the time and labour intensive part of the SEO job. Essentially each link generated from another website to yours is a vote of confidence in your website and increases its authority with Google and other search engines. Link building is the process of generating relevant, high quality links to your website.
Social media - The beneifts of using Social Media are not limited to driving web traffice to the website and engaging with your customers, but it also helps improve website rankings in Google Organic search thanks to Social SEO - the combinations of social media and search engine optimisation. Published content on social networks that is optimised for SEO will help your long term SEO strategy and build your overall authority on the web. So encourage shares, links and more engagement through your social media efforts. This is not only great for customer service but for your organic Google rankings.