Icon on LinkedInIcon on FacebookIcon on Google+Icon on YouTubeIcon on Twitter

Email Marketing


Email newsletters are an ideal way to communicate with your customers on a frequent and consistent basis, sharing industry news, giving advice and tips and offering genuine value add for customers to be on your email newsletter list.

The quickest way to turn people off your email newsletter is to be shameless self promoters – using your email newsletter only to talk about the great things you’ve done this month.

As a rule, make just one in six articles about you – but not just as a promotion, make sure it still adds value to your reader. For example, you may have launched free overnight shipping or a new local office – this is of great benefit to your customers – tell them. It was Josie’s birthday in accounts – really does your customer care?

Make sure to design your email newsletter so it’s easy to quickly read the article headings, with easy to navigate click throughs to the full articles.  And don’t hide the articles on your website in a PDF – this is no good for SEO purposes. Make the articles visible on your website so future customers can also easily find and read them months and years after the original email newsletter was sent out.

Want to receive the Icon Visual Marketing email newsletter each month? Sign up now

Don't forget - use every opportunity to promote for people to sign up to your newsletter to keep your database growing.


The Blog

20 November 2017
id you know that a little green padlock could save your business? Really!It’s true. From last month, you will find out just how important a little green padlock can be when website browsers are turning customers away from yourwebsite by tel...
13 November 2017
Icon Visual Marketing has recently invested in a new state-of-the-art printer that is set to enhance the quality, speed and breadth of its print output. The HP Latex 315 Printer will allow Icon’s printing arm to experiment with new materia...