What does your About Us page say about you?

August 28, 2012

sheree

A look at Google reports for a range of clients shows that regardless of the industry, one of the top 5 pages visited on their website is the About Us page. So what does your About Us page say about you and why are visitors to your website so keen to know about you?

It's simple. They want to know if you're the sort of company they want to do business with. Do you share common visions and goals, what is most important to your company and what information do you want customers to know about you.

Your About Us page should sell the uniqueness of your company, present positive aspects of what you deliver to your clients. About Us is NOT a history of your company. Think of it this way. Your About Us page is your cover letter. Just like when applying for a job, your Cover Letter highlights the best things about you and the reasons why someone should employ you. A Company History page is like your resume. An ordered document giving key dates and milestones.

 

So, take a minute to review your About Us page and update it to sell the best things about your company.

 

KEEP IN TOUCH

Contact Icon Visual Marketing today on 1300 138 984 or fill out our
online enquiry form to start your journey to business growth and prosperity.
ENQUIRE NOW

How to keep marketing in uncertain times

By Joe Papadatos • August 4, 2023
Companies are tempted to cut budgets during uncertain times but it’s imperative to keep investing in marketing with companies like Icon Visual Marketing.
Image showing a row of people standing against a window all on their mobile phones

What is paid, earned, shared and owned media?

By Erica Williams • February 8, 2023
Media is complex. Much more than it used to be. Since the dawn of the internet and rise of social media, the number of media options has exploded. For a marketing manager, they are like pieces of a puzzle, interconnecting and working together. So, how does a marketing manager make the pieces form a nice, big, beautiful picture, to successfully stand out not only amongst the competition but above the vast array of media noise? American digital marketing expert, Gini Dietrich, identified four types of media: Paid, Earned, Shared and Owned. She called it the PESO model . Here we look at the four types of media. We describe and analyse each one and discuss how they all fit together.
Image of glass plaque celebrating 20 years in business

Icon celebrates 20 years in business

By Joe Papadatos • February 5, 2023
When we launched in 2003, the trend in agencies was to provide a specialist service, like creative or media buying. But we saw the opportunity to offer full-service marketing to our clients, taking the pain away from managing multiple agencies with multiple processes. We’ve chosen to continue to base ourselves in the Macarthur region, moving to Campbelltown in our current office nearly six years ago.  This has enabled us to build strong working relationships with many companies in our region including property developers, builders, manufacturers, local Councils, venues, and many more. We’ve also worked with loads of companies outside the region which is becoming so much easier with the aid of technology. We’re not just suppliers, but genuine business partners. I’d like to thank the many clients I’ve worked alongside in the past 20 years and look forward to continuing many of those relationships.
Show More