Full service marketing....not just advertising

September 4, 2012

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A full service marketing agency doesn’t just handle all aspects of advertising –that’s a full service advertising agency. No. A full service marketing agency devises strategic programs that use a range of activities to effectively market to your customers.

As a full service marketing agency, Icon spends a lot of time upfront in the strategic planning phase to gain a complete understanding of your target market, your unique selling proposition and in developing the key communication messages for your brand. We know that by spending time upfront in the strategic phase ensures that the full service marketing plan we implement is most effective at targeting your next customers.

As a full service marketing agency, Icon doesn’t outsource anything. In house, Icon has capabilities for creative concept design, television commercial and video production, digital marketing and online advertising, advertising planning and booking, graphic design, copywriting and a range of other activities all designed to meet your sales and marketing objectives.

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Contact Icon Visual Marketing today on 1300 138 984 or fill out our
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By Joe Papadatos • August 4, 2023
Companies are tempted to cut budgets during uncertain times but it’s imperative to keep investing in marketing with companies like Icon Visual Marketing.
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What is paid, earned, shared and owned media?

By Erica Williams • February 8, 2023
Media is complex. Much more than it used to be. Since the dawn of the internet and rise of social media, the number of media options has exploded. For a marketing manager, they are like pieces of a puzzle, interconnecting and working together. So, how does a marketing manager make the pieces form a nice, big, beautiful picture, to successfully stand out not only amongst the competition but above the vast array of media noise? American digital marketing expert, Gini Dietrich, identified four types of media: Paid, Earned, Shared and Owned. She called it the PESO model . Here we look at the four types of media. We describe and analyse each one and discuss how they all fit together.
Image of glass plaque celebrating 20 years in business

Icon celebrates 20 years in business

By Joe Papadatos • February 5, 2023
When we launched in 2003, the trend in agencies was to provide a specialist service, like creative or media buying. But we saw the opportunity to offer full-service marketing to our clients, taking the pain away from managing multiple agencies with multiple processes. We’ve chosen to continue to base ourselves in the Macarthur region, moving to Campbelltown in our current office nearly six years ago.  This has enabled us to build strong working relationships with many companies in our region including property developers, builders, manufacturers, local Councils, venues, and many more. We’ve also worked with loads of companies outside the region which is becoming so much easier with the aid of technology. We’re not just suppliers, but genuine business partners. I’d like to thank the many clients I’ve worked alongside in the past 20 years and look forward to continuing many of those relationships.
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