Local search on Mobiles in Australia
July 13, 2013
web
Research from the Google's Australian "Our Mobile Planet" survey in 2012 has some interesting stat's on the increased usage of local mobile search in Australia.
Local search is huge among smart phone users in Australia, and often leads to some positive action being taken after the initial search.
86% of smart phone users have performed a local search; of those that have, 88% have gone to take action on the search (e.g. contact the business)
48% of us who own smart phones search local information at least once a week; 18% do this daily
Taking action after a local search has led to some very positive results, with smart phone users doing the following:
- Connecting with the business - 65%
- Visiting the business online or in person - 68%
- Recommending or reviewing the business - 19%
- Making a purchase - 39%
KEEP IN TOUCH
Contact Icon Visual Marketing today on 1300 138 984 or fill out our
online enquiry form to start your journey to business growth and prosperity.
Companies are tempted to cut budgets during uncertain times but it’s imperative to keep investing in marketing with companies like Icon Visual Marketing.
Media is complex. Much more than it used to be. Since the dawn of the internet and rise of social media, the number of media options has exploded. For a marketing manager, they are like pieces of a puzzle, interconnecting and working together. So, how does a marketing manager make the pieces form a nice, big, beautiful picture, to successfully stand out not only amongst the competition but above the vast array of media noise? American digital marketing expert, Gini Dietrich, identified four types of media: Paid, Earned, Shared and Owned. She called it the PESO model . Here we look at the four types of media. We describe and analyse each one and discuss how they all fit together.
When we launched in 2003, the trend in agencies was to provide a specialist service, like creative or media buying. But we saw the opportunity to offer full-service marketing to our clients, taking the pain away from managing multiple agencies with multiple processes. We’ve chosen to continue to base ourselves in the Macarthur region, moving to Campbelltown in our current office nearly six years ago. This has enabled us to build strong working relationships with many companies in our region including property developers, builders, manufacturers, local Councils, venues, and many more. We’ve also worked with loads of companies outside the region which is becoming so much easier with the aid of technology. We’re not just suppliers, but genuine business partners. I’d like to thank the many clients I’ve worked alongside in the past 20 years and look forward to continuing many of those relationships.
