If your competitor is doing it, does that mean you should be too?

July 14, 2013

joe

There are arguments to both sides of the coin. It really depends on whether what your competitor is doing it smart! Here are a few ideas to think about for when you are thinking about doing what your competitor does.

If they’re doing it – why not do it better? Improve on what already exists. The idea is there for you to work with – so why not just make it better with a twist of your owncompetition
Slip into the tailwind Sometimes there are big news topics, articles, advertising or media plugs from your competitors. Slip into their tail wind (providing they are on a good streak) while the news is big and on everyone’s minds. Provide your opinion and knowledge to the same area, bringing you square with, or in front of your competitor
Model, don’t copy If your competitor is doing something great, don’t copy them. Instead, use their ideas as a platform to build upon and to increase to a better offering.
Don’t slash your prices You don’t always need to compete on price, understand why your competitor has dropped their price before you make the move to do the same. You don’t want to potentially lower your business name by giving a cheap deal. Do what is best for you and your clients and understand the value of your offering.
Watch your own agenda Your competitor and you may have very different goals and business plans. You need to make sure that your marketing fits within your agenda, not your competitors.

‘Never compete with someone who has nothing to lose’ – Baltasar Gracian Don’t compete with someone who has nothing to lose, start your own race – set your own goals and your own rules.
Learn from mistakes You don’t want to follow your competitor’s mistakes, but you can learn from them! One of the key things you should be doing to get ahead of your competitors, is to understand who, what, why and how you are marketing. Understand this and you will succeed where your competitor hasn’t.

KEEP IN TOUCH

Contact Icon Visual Marketing today on 1300 138 984 or fill out our
online enquiry form to start your journey to business growth and prosperity.
ENQUIRE NOW

How to keep marketing in uncertain times

By Joe Papadatos • August 4, 2023
Companies are tempted to cut budgets during uncertain times but it’s imperative to keep investing in marketing with companies like Icon Visual Marketing.
Image showing a row of people standing against a window all on their mobile phones

What is paid, earned, shared and owned media?

By Erica Williams • February 8, 2023
Media is complex. Much more than it used to be. Since the dawn of the internet and rise of social media, the number of media options has exploded. For a marketing manager, they are like pieces of a puzzle, interconnecting and working together. So, how does a marketing manager make the pieces form a nice, big, beautiful picture, to successfully stand out not only amongst the competition but above the vast array of media noise? American digital marketing expert, Gini Dietrich, identified four types of media: Paid, Earned, Shared and Owned. She called it the PESO model . Here we look at the four types of media. We describe and analyse each one and discuss how they all fit together.
Image of glass plaque celebrating 20 years in business

Icon celebrates 20 years in business

By Joe Papadatos • February 5, 2023
When we launched in 2003, the trend in agencies was to provide a specialist service, like creative or media buying. But we saw the opportunity to offer full-service marketing to our clients, taking the pain away from managing multiple agencies with multiple processes. We’ve chosen to continue to base ourselves in the Macarthur region, moving to Campbelltown in our current office nearly six years ago.  This has enabled us to build strong working relationships with many companies in our region including property developers, builders, manufacturers, local Councils, venues, and many more. We’ve also worked with loads of companies outside the region which is becoming so much easier with the aid of technology. We’re not just suppliers, but genuine business partners. I’d like to thank the many clients I’ve worked alongside in the past 20 years and look forward to continuing many of those relationships.
Show More