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Collecting customer emails – building your database should be a priority

July 8, 2013

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One of the most important things that you can do in any business is to create a database of email subscribers so you can easily communicate with your clients or potential customers on a frequent and consistent basis, sharing industry news, giving advice and tips and offering genuine value add for people to be on your email newsletter list.
One of the huge advantages of email is that most businesses achieve about a 20% open rate on email and only a .3% opt-out rate. There are a few ways that you can collect patient emails: Email-Marketing-Campaign
Website
Use every opportunity on your website to build your database. Offer a free regular email update which includes promotions, news, information etc. Create whitepapers and interesting reports that people need to give you their email address in order to access.
Make it a business Practice
Make it part of your regular business routine. Make it priority to ask for their email as well as the usual contact questions. When you send them their first email, give them the choice to unsubscribe/’opt out’ – you will find that less people will opt out and more will be opening – yet you are giving trust to your customers by giving them the option.

Make the collection of emails part of the norm in your business routine. Building your database now is important, because even if you do not utilise it immediately, with the progress of digital on our way of conducting business, chances are it will be an important asset later down the track.

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