Your marketing plan should be a living, working document
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A marketing plan
is an effective blueprint for the year, plot in key dates, sales peaks and troughs, product launches and work around these to develop your strategies and tactics. Include your segmented target market and achievable goals and outcomes on your plan.
Use your marketing plan – a marketing plan isn’t something you write and then shelve – it should be a living, working document that you refer to regularly, update where needed and base your marketing activities around.
Integrated Marketing Plans
An integrated marketing communications plan has all parts of your tactics working together. For example, if your marketing communications plan calls for print advertising, the same theme of your print ads should be reflected on your web site. If your customer gets the same message and visual clues in both places, they are much more likely to comprehend your marketing message. By doing this, you will build your brand with that customer who will remember you when they are ready to buy.
Your integrated marketing plan will include
• Online marketing
• Advertising
• Marketing Collateral
• Website Strategy
• Trade shows and events
• Public Relations
Icon Visual Marketing delivers integrated marketing plans to ensure all elements of your marketing are working together towards the ultimate goal of reaching your next customer.
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