Blog Layout

Why Professional Services marketing is unique?

April 1, 2013

joe

The differences between marketing a product and marketing your professional services are vast, you are effectively selling your knowledge and experience at every turn, building your credibility as an expert and authority in your professional services field.

Many times, these professional services businesses are based on referrals, word or mouth and influence from other’s, such as within a professional network. However within the stock-illustration-20259744-two-people-in-consensus hires 250 field, the key number one marketing objective has to be to gain credibility and authority as an expert in your field, as this will give others the confidence and trust to engage your services or refer you to others.

Once upon a time, to be successful in your business, you just had to be good at it – as the old myth goes, Great work speaks for itself. However this shouldn’t be the core foundation of a successful marketing strategy. While this is of course important, you need a marketing plan to ensure news of your great work and service is communicated constantly to attract new clients and retain existing clients.

To get the word out, you need client-level communication plans for your current clients, and you need to integrate the details of the success you have helped clients achieve into your overall marketing plan.

Going back to building credibility and authority, your corporate website is one of the most important tools you can use to promote your good work, build your authority and demonstrate your passion for the industry you are in. Your website is a critical part of your marketing strategy, with this being the first point of call for potential clients.

Using a blog or updated news component on your website gives you the freedom to comment on industry news, post interesting articles about your industry or share tips and advice. Read more about becoming a true industry resource for your clients.

Whatever professional services industry you are in, clients will continue to engage the services of trustworthy and competent people who can demonstrate, beyond a reasonable doubt, that they can produce the results they promise.

Demonstrate that and you'll have clients lined up to work with you.

< Older Post Newer Post >

KEEP IN TOUCH

Contact Icon Visual Marketing today on 1300 138 984 or fill out our

online enquiry form to start your journey to business growth and prosperity.

ENQUIRE NOW

How to keep marketing in uncertain times

By Joe Papadatos • August 4, 2023

Companies are tempted to cut budgets during uncertain times but it’s imperative to keep investing in marketing with companies like Icon Visual Marketing.

Image showing a row of people standing against a window all on their mobile phones

What is paid, earned, shared and owned media?

By Erica Williams • February 8, 2023

Media is complex. Much more than it used to be. Since the dawn of the internet and rise of social media, the number of media options has exploded. For a marketing manager, they are like pieces of a puzzle, interconnecting and working together. So, how does a marketing manager make the pieces form a nice, big, beautiful picture, to successfully stand out not only amongst the competition but above the vast array of media noise? American digital marketing expert, Gini Dietrich, identified four types of media: Paid, Earned, Shared and Owned. She called it the PESO model . Here we look at the four types of media. We describe and analyse each one and discuss how they all fit together.

Image of glass plaque celebrating 20 years in business

Icon celebrates 20 years in business

By Joe Papadatos • February 5, 2023

When we launched in 2003, the trend in agencies was to provide a specialist service, like creative or media buying. But we saw the opportunity to offer full-service marketing to our clients, taking the pain away from managing multiple agencies with multiple processes. We’ve chosen to continue to base ourselves in the Macarthur region, moving to Campbelltown in our current office nearly six years ago. This has enabled us to build strong working relationships with many companies in our region including property developers, builders, manufacturers, local Councils, venues, and many more. We’ve also worked with loads of companies outside the region which is becoming so much easier with the aid of technology. We’re not just suppliers, but genuine business partners. I’d like to thank the many clients I’ve worked alongside in the past 20 years and look forward to continuing many of those relationships.