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10 Tips on Social Media Best Practice for Business
March 19, 2013
sheree
When using social media for your business, there are some general Best practice guidelines you should adhere to.
- Always use URL Shorteners in Blog and Social Media – This is highly measurable and saves valuable posting space. Think Bit.Ly or Google URL Shortener
- Always link content back to the website – that’s our end goal
- Think mobile – is the content you have posted relevant for mobile
- Respond quickly, respond to everyone and give everyone the benefit of the doubt
- Be brief – Facebook 80 characters and under, Twitter 130 characters and under
- Be visual – Images are more likely to get shared, retweeted and opened across all social media
- Share content from the blog – but post a different intro to the blog before linking your social posts back to the website
- Have a social media policy as to what you post, who posts and any approval processes
- If you aren’t going to be active, don’t use it
- Remember that you on social media to value to your followers and to engage with your customers – not to shamelessly promote your business
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