How-to articles that Customers will love
September 5, 2012
sheree
Take advantage of your specialised knowledge and problem solving expertise to help demystify a complexity in your market place. Describe in step-by-step details the recommended actions to be taken.
Don't assume your market knows how to use or even how to install your product. Just because its simple for you, doesn't mean it is for them. Write how to articles at different levels. You can have a beginners guide and an advanced guide for example, showing your customers that you want to help them regardless of their experience and knowledge.
Compliment your articles with photos / images to help explain the how to process. Just a simple step by step guide with photos showing each step is highly effective and customers will appreciate it.
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Companies are tempted to cut budgets during uncertain times but it’s imperative to keep investing in marketing with companies like Icon Visual Marketing.
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