Top 5 Benefits of a Strong Brand

1. Branding creates trust and an emotional attachment to your product or company. This attachment then causes your market to make decisions based, at least in part, upon emotion- not necessarily just for logical or intellectual reasons.

2. A strong brand can command a premium price and maximize the number of units that can be sold at that premium.

3. Branding helps make purchasing decisions easier . In this way, branding delivers a very important benefit. In a commodity market where features and benefits are virtually indistinguishable, a strong brand will help your customers trust you and create a set of expectations about your products without even knowing the specifics of product features.

4. A strong brand can make actual product features virtually insignificant . A solid branding strategy communicates a strong, consistent message about the value of your company. A strong brand helps you sell value and the intangibles that surround your products.

5. A brand will help you articulate your company’s values and explain why you are competing in your market.