What are consumers looking for in a website accessed from a mobile device?
March 14, 2013
sheree
- Site speed- loading time of 5 seconds or less
- Big, mobile friendly buttons
- Limited scrolling and pinching
- Quick access to business contact information
- "Click to call" access to phone the business
- Quick links to a company's social media profiles
Usability and design features matter. Mobile users indicated they are most looking for (in order of priority):
- Information in just one or two clicks
- A search bar that is easy to find and use
- A site that fits the small screen
- Clean and efficient design
- An option to visit the non-mobile site
- The ability to save information for later
- Big, finger-friendly buttons
- on-scrolling forms with a limited number of fields
- A “click to call” button
- One-direction scrolling, either horizontal or vertical, but not both
KEEP IN TOUCH
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When we launched in 2003, the trend in agencies was to provide a specialist service, like creative or media buying. But we saw the opportunity to offer full-service marketing to our clients, taking the pain away from managing multiple agencies with multiple processes. We’ve chosen to continue to base ourselves in the Macarthur region, moving to Campbelltown in our current office nearly six years ago. This has enabled us to build strong working relationships with many companies in our region including property developers, builders, manufacturers, local Councils, venues, and many more. We’ve also worked with loads of companies outside the region which is becoming so much easier with the aid of technology. We’re not just suppliers, but genuine business partners. I’d like to thank the many clients I’ve worked alongside in the past 20 years and look forward to continuing many of those relationships.
