Is your website mobile friendly?

May 28, 2012

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By 2013 mobile phones will be the most common device used to access the internet. This is no longer just a future statement where change will come - its happening now.

In Australia, 60% of all mobile users have smartphones and are increasingly are accessing content on their smartphones.

A recent Australian survey* conducted has shown that:

  • Almost half of smartphone users research or review purchases on their phone
  • 37 per cent of smartphone internet users have actually made a purchase on their smartphones
  • More than a third of smartphone internet users have compared product prices on their mobile phone before going in-store to purchase – almost a quarter have actually checked pricing while on the shop floor.
  • The smartphone is becoming the first point of research for a majority of internet users. More and more customers are beginning their “buying” process on their mobile phones.


Have you looked at your website on a smartphone. Is it easy to navigate? Do the menu’s work the same as they would on a desktop? Are the finger touchpoints for users easy?

Your website needs to be optimised for mobile – fewer choices, larger fonts and cleaner user interface are the key to giving customers a positive viewing experience of your website via mobile.

 

Not sure where to start, contact Icon for a mobile review of your online activities

 

KEEP IN TOUCH

Contact Icon Visual Marketing today on 1300 138 984 or fill out our
online enquiry form to start your journey to business growth and prosperity.
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