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72% of Consumers Want Mobile-Friendly Sites: Google Research
October 9, 2012
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A new report out from Google has found that 72% of Consumers Want Mobile-Friendly Sites: Google Research
Nearly 3/4 of those surveyed say that they would be more likely to revisit mobile friendly sites opposed to sites not optimised for mobile.
Websites that aren’t mobile-friendly annoy users and that’s bad business. Consumers are doing more on mobile devices, including shopping and product research; when they do, users look for content to meet their on-the-go needs.
So what, exactly, are consumers looking for in a website accessed from a mobile device?
- Site speed- loading time of 5 seconds or less
- Big, mobile friendly buttons
- Limited scrolling and pinching
- Quick access to business contact information
- "Click to call" access to phone the business
- Links to to company's social media profiles
Usability and design features matter. Mobile users indicated they are most looking for (in order of priority):
- Information in just one or two clicks
- A search bar that is easy to find and use
- A site that fits the small screen
- Clean and efficient design
- An option to visit the non-mobile site
- The ability to save information for later
- Big, finger-friendly buttons
- Non-scrolling forms with a limited number of fields
- A “click to call” button
- One-direction scrolling, either horizontal or vertical, but not both.
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