SEO: The Fundamentals
For years as a Marketing Manager, I was aware of SEO as an evolving complex beast at the whim of Google and its algorithm updates. I had worked with outsourced agencies who charged a lot and with some that charged very little. The question that I really couldn’t answer for myself was: “What are they actually doing???”
Now years later with training and experience I can understand and teach others about the fundamentals of SEO, and I’m pleased to say that it isn’t complex.
How long does it take to “work” on SEO?
Well, that’s probably the bad news. There is low hanging fruit, but SEO is a bit like a piece of string - it’s as long as you want it to be. You can always be working on it to help your various pages rank better and help search engines understand what answers you offer its searchers.
After all, that’s why SEO agencies exist. It can be cheaper to employ an agency who can spread the cost of the various tools used amongst all clients and give you a better return.
What is SEO?
SEO is the art of acquiring traffic from various sources, mostly search engines, and point them to the digital assets that we or clients own.
What SEO is not?
- Buying traffic
- A scam or illegal, or black hat
- Against Google’s terms of service
- Just for Google
- A fast / quick fix
- Difficult
- “Advertising”
There are three major areas of SEO that you can focus on when tackling the problem.
