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SEO isn't a project it's a long term marketing strategy
September 18, 2012
sheree
SEO isn’t a one-time project. You don’t assign it to someone, give them a deadline and once the project is finished, that’s it.
SEO is a long term marketing strategy and should be worked on constantly as part of an ongoing marketing program that continues to set milestones and deliverables.
The attitude of senior management and the executives are key to ensure that
SEO becomes a part of marketing strategy and that resources and time are given to continue to work on your
SEO .
The milestones for
SEO shouldn’t be ranking highest on this keyword or that phrase; it’s to ensure your long term
SEO marketing strategy is delivering viable sales leads to your business.
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