Up to 80% of business comes from 20% of customers

September 11, 2012

joe

So what does that mean to your business. It means that you need have a customer service and sales cycle strategy in place to ensure your repeat customers continue to do business with you and feel like they are valued customers.

But what does that look like? In the  B2B world  , that means making frequent meetings with your customers, more regular, shorter meetings versus quarterly major review meetings will bring in more business. You will be seen as a valued resource to the customer, not just selling a product but a resource who helps come up with solutions. Regular meetings ensures you are in touch with your customers day to day business, understanding their pressure points and business issues, issues your service or product can solve.

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Icon celebrates 20 years in business

By Joe Papadatos • February 5, 2023
When we launched in 2003, the trend in agencies was to provide a specialist service, like creative or media buying. But we saw the opportunity to offer full-service marketing to our clients, taking the pain away from managing multiple agencies with multiple processes. We’ve chosen to continue to base ourselves in the Macarthur region, moving to Campbelltown in our current office nearly six years ago.  This has enabled us to build strong working relationships with many companies in our region including property developers, builders, manufacturers, local Councils, venues, and many more. We’ve also worked with loads of companies outside the region which is becoming so much easier with the aid of technology. We’re not just suppliers, but genuine business partners. I’d like to thank the many clients I’ve worked alongside in the past 20 years and look forward to continuing many of those relationships.
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