Why simply having a website isn’t enough?

November 7, 2013

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The fact that you have spent time building your website simply isn’t enough to guarantee that potential customers will come to your website. You need to invest both time and money to drive people to your website. Your site is not doing you any good if no one is seeing it.

 

Your website should be more than your brochure on the internet. It should be a tool for your business. If your website isn’t working for you, it simply isn’t working.

 

PPC-socialHaving a comprehensive online marketing strategy is more than having a website. It’s a combination of online advertising, search engine optimisation and social media that are all used to drive relevant traffic to your website.

Online Advertising

 Online advertising creates a unique opportunity to focus on your ideal target audience for your product or service. Pa y per click (PPC) advertising is the most effective and quickest online strategy to drive traffic and potential leads to your website. 


Icon Visual Marketing uses every PPC advertising network in Australia to drive traffic to your website. This includes Google Adwords, Google Display Network, Facebook Advertising, LinkedIn Advertising and Bing Ads.

Search Engine Optimisation

SEO is a long term marketing strategy and should be worked on constantly as part of an ongoing online marketing program. Our SEO strategies focus leads or sales you receive from our SEO efforts, not just how highly you rank. Because when it comes down to it, it’s not about how high you rank but about how much profit you earn from those rankings.
Social Media Marketing

Social Media should be incorporated into your online marketing strategy to drive customer engagement and build your online credibility and reputation with customers and potential new customers.

KEEP IN TOUCH

Contact Icon Visual Marketing today on 1300 138 984 or fill out our
online enquiry form to start your journey to business growth and prosperity.
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Icon celebrates 20 years in business

By Joe Papadatos • February 5, 2023
When we launched in 2003, the trend in agencies was to provide a specialist service, like creative or media buying. But we saw the opportunity to offer full-service marketing to our clients, taking the pain away from managing multiple agencies with multiple processes. We’ve chosen to continue to base ourselves in the Macarthur region, moving to Campbelltown in our current office nearly six years ago.  This has enabled us to build strong working relationships with many companies in our region including property developers, builders, manufacturers, local Councils, venues, and many more. We’ve also worked with loads of companies outside the region which is becoming so much easier with the aid of technology. We’re not just suppliers, but genuine business partners. I’d like to thank the many clients I’ve worked alongside in the past 20 years and look forward to continuing many of those relationships.
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