MOBILEGEDDON - Google shaking up mobile search 21 April 2015

Changes to the Google search ranking signal have started changing how websites appear in mobile search. Claims are that more than half of Australia's biggest companies will "disappear" from Google on mobile devices as the US technology giant changes the way it ranks searches.

According to the Google Webmaster Central Blog, “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps. As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns.

If you are unsure of how mobile friendly your website is, Google has provided a mobile-friendly test t o check.

If a web site is found not to be mobile-friendly, there is a good chance that from 22 April 2015, it will see a sudden drop in visitors.

Is your website effected by Mobilegeddon. As experts in building and designing responsive websites, Icon Visual Marketing can make your business website mobile so you can be ready for Google’s new mobile friendly world.

Contact Icon Visual Marketing online or call us on 1300 138 984 .