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Don’t risk your rankings – New Google penalties for not being mobile friendly.

March 19, 2015

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Google has recently announced that its search ranking signal will soon favour mobile friendly websites in mobile searches , meaning non-mobile friendly sites are at risk of losing rankings and potential customers and sales.

According to the Google Webmaster Central Blog , “ Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results . Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps. As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns.

If you are unsure of how mobile friendly your website is, Google has provided a mobile-friendly test to check.

If a web site is found not to be mobile-friendly, there is a good chance that from 22 April 2015, it will see a sudden drop in visitors.

Responsive Design is today’s standard in building mobile friendly websites, a way to ensure regardless of the device that people are using to view your website, they are getting the best browser experience. Google has stated that responsive web design is the industry best practice.

Mobile search isn’t a “trend” it’s a fact that more and more people are going to be searching your site via mobile. Not convinced that your B2B target market is mobile users.

One easy way to know is through a quick Google Analytics report. Its as simple as three quick steps.

Login to your Google Analytics Account.
From the left menu under standard reports, choose => Audience => Mobile => Overview
Change the date range to you give you a three to six month snapshot

Odds are you will see a rise in mobile use of your website over this period.

You need to start preparing for what is being dubbed Mobilegeddon. As experts in building and designing responsive websites, Icon Visual Marketing can make your business website mobile so you can be ready for Google’s new mobile friendly world.

Contact Icon Visual Marketing online or call us on 1300 138 984 .

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