Does Google AdWords level the playing field for Small Business?

Google AdWords can be a powerful advertising tool that can help a small business appear large and offer a range of effective targeting techniques so you can be assured your advertising money is being used to advertise to those more likely to become a customer.

In a recent article , Google Asia-Pacific president Karim Temsamani talked about the power of Google AdWords for SME. “It (Google AdWords) allows any business to compete against large businesses anywhere around the world.”

Deloitte research released by Google shows small businesses with high digital engagement is twice more likely to be growing revenue. They are also four times more likely to be hiring more staff. However, the same research shows that only 16 per cent of Aussie small businesses have “high digital engagement,” showing the large gap in small businesses that are missingout on online marketing opportunities.

Google’s AdWords online advertising programs can help businesses regardless of size, but as businesses grow, the programs become increasingly sophisticated this is where many small businesses begin to struggle with managing and monitoring the success of their AdWords campaign. There has been previous criticism that AdWords, which has always been lauded by Google as levelling the playing field for SMEs has failed to provide effective ROI for small business. However, well managed, Google AdWords can provide a strong sales lead generation vehicle for any busisness.Google AdWords Certified Partner

Icon Visual Marketing are experts in Google AdWords advertising programs which deliver leads which are more likely to convert to actual sales. Our Digital Marketing team includes two highly specialists Google AdWords Certified professionals. Google™ AdWords Certified Partner Status is a globally recognised stamp of approval which demonstrates Icon’s knowledge of the latest AdWords tools and best practice techniques in areas relating to account management, content network advertising, optimisation techniques, and Web site analytics - all to ensure that Icon Visual Marketing will effectively manage your AdWords campaign.