Why it’s important to set marketing strategy upfront!

You have a unique product or service – no one else can offer what you do. That’s how we all think of our businesses. But how to communicate this is paramount to a growing a successful business! Just how you differentiate yourself in the eyes of customers is key.

While there are a myriad of marketing activities that you can undertake to grow your business, setting a marketing strategy before undertaking activities will ensure they are in line with target markets, the goals for the business and are realistic in terms on delivering leads that will turn into sales.

The ability to think strategically about your business is very different to planning tactical activities. Your marketing strategy is the overall guide as to what you are trying to do – your goals – and then your marketing plan is the more detailed translation into what exactly what you are going to do to deliver your business goals.

No one knows your business better than you. Often you are so intrinsically involved in every aspect of your business, you simply don’t have the time to sit back and really think top line about your business. That’s why Icon’s Strategic Marketing Workshops are so effective. Give us two hours of your time and we will work with you to get to the heart of your business. Going through the workshop process during a strategic marketing workshop ensures that we are focusing on the core values that make up your business and why customers are buying from you. After setting your topline marketing strategy, Icon work with you and your marketing budget to set a realistic and detailed marketing plan that can be executed by yourself or Icon as your outsourced marketing team.