New B2B Marketing whitepaper now available
sheree
Icon has a new marketing whitepaper
now available for free download – Strategies for more successful B2B Marketing.
B2B marketing is a specialist area of marketing
that concentrates around the delivery of products and services to business.
Generally, the products and services are very technical in nature and require a different marketing strategy and implementation process to see sustainable sales growth and brand building.
The role of marketing in B2B should be focused on two core goals:
- Feeding the Sales Funnel
- Establishing and maintaining personal relationships
B2B marketing should be a major part of all stages of the sales process, including:
- Engaging the market using digital channels such as email marketing, web marketing, and social media marketing.
- Identifying prospects via market segmentation.
- Providing salespeople with the tools they need to demonstrate the value of the product or service.
- Tracking each marketing activity at every point in the sales process to understand which marketing activities are actually driving revenue.
Marketing and Sales representatives want the same thing - but go about it in different ways. By focusing on your sales funnel, marketers and sales teams can be more effective.
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