Marketing Consultancy
Experienced marketing consultants that can integrate seamlessly with your internal team.
Book a free marketing consultation today
Marketing consultancy services that integrate with your business.
While many businesses can manage their marketing needs in house with large, dedicated marketing teams, other businesses often do not have the resources or expertise and find that they’re often just ‘muddling through’ with their marketing efforts.
If your business is in the latter category, then you need to talk to the experienced team of marketing professionals at Icon Visual Marketing. After working with business owners and sole marketing managers across a range of industries, Icon is ideally placed to assist businesses that have little to no internal marketing presence with a range of marketing consultancy services. In fact, over 50 per cent of our current clients do not have a marketing team in house and utilise Icon as their ‘outsourced’ marketing team.
When you utilise Icon’s marketing consultancy services you get access to an entire team of experienced professionals who live and breathe marketing day in and day out. Our marketing consultants will work closely with you to ensure your marketing strategy and marketing plan are aligned to your business’s growth needs, filling any knowledge gaps and providing data backed insights so you can make the right decisions.
Our Consulting Services
Monthly Consultancy Retainer
With a marketing consultancy retainer you can lock in a set amount of hours per month with your own marketing specialist. This retainer can be used for consultancy and strategy advice across any part of your business, including but not limited to:
- Strategic marketing reviews & audits
- Branding and brand hierarchy reviews
- Research and competitor analysis
- Analysis of campaign results in line with your marketing strategy
- Media planning, buying and advice
- Mentoring your internal marketing team
- Providing guidance for implementation and execution of marketing plans
- Brainstorming new ideas, campaigns, and tactics
- New product launch advice
- Generic marketing advice
In-house Marketing Advisor
Our in-house marketing advisor service can be added onto your monthly marketing consultancy retainer and allows for one of our marketing specialists to spend a half a day in your office, sitting with your internal team to help guide and implement marketing activities on the ground. This arrangement can be negotiated on a weekly, fortnightly, or monthly basis depending on your requirements.
Having a marketing specialist from Icon immersed in your business on a monthly basis allows us to connect and build relationships with your internal team to deliver better, more aligned marketing results and provides your less experienced team members the guidance of a senior marketer to ensure the right marketing activities happen each month.
Why choose Icon for marketing consultancy?
Client success is our focus
We see ourselves as part of your internal marketing team. We’re not just another supplier – we are your partner. We are proactive in delivering excellent marketing strategies and tactics, and are just as engaged in growing your business as you are.
Local knowledge
All our marketing services are in house. Nothing is outsourced or sent overseas. Our marketing specialists have decades of experience working on leading Australian businesses, and across multiple B2B and B2C industries, including FMCG, retail, industrial, property, franchise and more.
Measurable results
Utilising customised, real-time reporting dashboards we interpret and analyse your campaign data.
We then provide you with insightful performance feedback and recommendations throughout your campaign period in order to deliver better results.
