Marketing and culture | Icon Visual Marketing

P is for People

You may be surprised that People and Culture Development has been added to the growing list of services we offer at Icon. You might be asking - What does marketing have to do with culture and people?

Depending on which school you went to, the discipline of marketing is said to have four Ps - Price, Product, Promotion and Place, or perhaps even seven Ps - Product, Price, Promotion, Place, People, Process, and Physical evidence. Regardless of how many Ps are in your mix, there is always one central P in mine - People. In marketing terms this is often described as follows: