What is Digital Marketing?

Digital Marketing is the umbrella term for all online and digital activities aimed at marketing your brand and selling your products and services in the digital space. This includes activities such as PPC Search Advertising, programmatic display advertising, social media marketing, email marketing, and search engine optimisation (SEO). The most exciting thing about partnering with digital marketing experts to grow your business is that almost every day there are new innovations in technology becoming available for use, such as mobile apps and digital banner technology.

What makes your approach to Digital Marketing better than other agencies?

Icon Visual Marketing is a full service agency. We don’t just have a digital marketing team that can offer you comprehensive digital services. We also have a full team of talented individuals ranging from digital, data, web development, and UX development, through to traditional marketing, printing,content marketing, business strategy, and business leadership. Together, our comprehensive marketing and business consultancy services can help ensure that you are using your time and resources most effectively and efficiently to achieve your business goals.

How much does digital marketing cost at Icon?

The cost of our Digital Marketing services will vary based on your specific needs. For example, it could start with a small monthly retainer, and over time grow to a comprehensive suite of customised digital marketing strategies designed take your business to the next level. It all comes down to what you want to achieve, and over what time frame.

Do you outsource Digital Marketing and SEO services overseas?

All Digital Marketing at Icon Visual Marketing is handled in-house at our office in South West Sydney, Australia by talented and professional Digital Marketing specialists employed directly by Icon Visual Marketing. As a matter of fact, all services offered by Icon are produced in-house by our own employees. So no matter if it’s printing services, marketing strategy, digital marketing, or building your new website, it is all done by Icon employees working out of our office in Western Sydney, Australia. We are an Australian Digital Marketing agency that is proud to represent clients throughout Australia and Internationally.

Digital Marketing

Digital Marketing Specialists

Our in-house digital marketing experts work tirelessly to create and optimise ongoing digital campaigns that ensure your business is easy to find online.

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93% of all online interactions start with a search engine

Icon Visual Marketing’s Digital Marketing team are experts in optimising, managing and creating effective and cash flow positive digital campaigns. We are a results-focused Australian digital marketing agency with our eyes on ROAS (Return On Ad Spend), and ROI (Return On Investment) when it comes to the digital strategy we curate for your business.

The Digital Marketing team comprises digital marketing specialists, UX-focused web developers, CX designers, social media advertising experts and strategic marketing professionals. Icon Visual Marketing’s Technology team has the skills, experience and capabilities to manage your digital presence online - both organically and paid.

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Did you know?
A great digital agency can create a strong online presence for your business

Icon Visual Marketing can help create and tailor PPC (Pay Per Click) search and social advertising campaigns to bolster your brand awareness, website traffic, and leads. Icon’s Digital Marketing team continually optimises digital campaigns to ensure that they are performing to achieve agreed objectives for our clients. Our state of the art Dashboard Reporting provides easy to understand data and analysis for all online marketing activities, from Paid Search to SEO and blogs we post on your website.

Increase your sales and leads with our expert digital online advertising management services. Icon Visual Marketing constantly delivers results and helps our clients to take their online advertising to the next level.

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How we can help service your business.

Content Marketing >

Email Marketing >

PPC Advertising >

SEO >

Find out how Icon's digital experts can help you today.

To learn more, contact us today to take the next step.

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Paid Search
Advertising Experts.

Google Ad’s PPC (Pay-Per-Click) Search Advertising, formerly known as Google AdWords, is by far the leader in Australia with over 90% market share. Icon has been an affiliated Google Partner Agency since the beginning of the program. All members of our Digital Marketing team are Google certified specialists who continually upgrade their skills in line with new features and opportunities through Google and external training providers.

We can also advertise on Microsoft Ads (formerly known as Bing Ads), and also the up and coming search function on Facebook. We use advanced algorithmic bidding technologies to ensure that we don’t run out of budget early in the day, and we get the lowest CPC for the highest average position possible.

We utilise Google’s premium suite of products from the Google Marketing Platform, including Search Ads 360, to take advantage of the latest in Search Artificial Intelligence bidding. In doing so, we make the machines do the manual lifting while we optimise the strategy and analyse keywords, rather than micro-managing campaigns to save pennies per keyword, or overbidding and wasting budget.

Common Digital Marketing Questions

What is Digital Marketing?

Digital Marketing is the umbrella term for all online and digital activities aimed at marketing your brand and selling your products and services in the digital space. This includes activities such as PPC Search Advertising, programmatic display advertising, social media marketing, email marketing, and search engine optimisation (SEO). The most exciting thing about partnering with digital marketing experts to grow your business is that almost every day there are new innovations in technology becoming available for use, such as mobile apps and digital banner technology.
What makes your approach to Digital Marketing better than other agencies?

Icon Visual Marketing is a full service agency. We don’t just have a digital marketing team that can offer you comprehensive digital services. We also have a full team of talented individuals ranging from digital, data, web development, and UX development, through to traditional marketing, printing,content marketing, business strategy, and business leadership. Together, our comprehensive marketing and business consultancy services can help ensure that you are using your time and resources most effectively and efficiently to achieve your business goals.
How much does digital marketing cost at Icon?

The cost of our Digital Marketing services will vary based on your specific needs. For example, it could start with a small monthly retainer, and over time grow to a comprehensive suite of customised digital marketing strategies designed take your business to the next level. It all comes down to what you want to achieve, and over what time frame.
Do you outsource Digital Marketing and SEO services overseas?

All Digital Marketing at Icon Visual Marketing is handled in-house at our office in South West Sydney, Australia by talented and professional Digital Marketing specialists employed directly by Icon Visual Marketing. As a matter of fact, all services offered by Icon are produced in-house by our own employees. So no matter if it’s printing services, marketing strategy, digital marketing, or building your new website, it is all done by Icon employees working out of our office in Western Sydney, Australia. We are an Australian Digital Marketing agency that is proud to represent clients throughout Australia and Internationally.

How does Digital Marketing differ from Online Marketing?

Digital Marketing is the term used collectively for a wide range of services that use digital channels to reach new prospects, engage them, and convert them into customers. Online Marketing is a subset of Digital Marketing that represents very specific activities that fall within the broader field of Digital Marketing.
What services do you provide?

Icon Visual Marketing provides a comprehensive range of Digital Marketing services, including; PPC (Pay Per Click) advertising, search engine optimisation (SEO), programmatic display advertising, data analysis and online dashboard reporting, social media advertising, video/YouTube advertising, in-app advertising, phone number tracking, and much, much more.
Is my business too small to work with a company like Icon Visual Marketing?

No business is too small to work with us. We will come up with a bespoke digital strategy to help your business grow, no matter what its current size is. We work with everyone from local small businesses to growing SMEs to multinational enterprise level companies. We are a truly dynamic organisation that can work with any sized organisation and their available budget.

SUCCESS STORY

Edenvale Wines

The brief was to build on the success of the previous year’s brand awareness campaign, and drive consumer engagement with the Edenvale product. Icon Visual Marketing was challenged to increase Edenvale’s ROI versus 2017.

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