Why it’s not too late to start content marketing to build your business?

July 22, 2016

sheree

Content marketing is an effective marketing program which focuses on creating and distributing valuable, relevant, and consistent content online in formats such as written articles, videos, whitepapers, infographics and podcasts for example.

Content marketing is based on information sharing and generosity and recognises that consumers are researching and looking for answers themselves before ever making contact with your company.

The value of content marketing for your business is twofold. Firstly is acts to attract and retain customers by delivering consistent value added information and secondly, for ensuing search engines are regularly indexing the site and delivering more relevant visitors to your website. Good quality content is SEO gold.

There is no doubt the Internet and social media have changed the way people seek and gather information. Putting content out in the world where people are looking for it helps them find you.

If you haven’t started content marketing or haven’t updated your website news section for some time, it’s not too late to start.

A content marketing plan will ensure your content will tie in to your overall marketing strategy goals and ensure your time spent creating content isn’t wasted.

A great place to start on what topics you should be writing about is your call centre or sales staff. Ask the front line staff what customer questions do they get most often and use your first pieces of content to address the answers. This will not only make it better for customers to find the right information online but hopefully help the call centre direct customers to the answers.

Once you start creating content, you’ll soon realise it isn’t as scary as it first seems, and like with everything, the more you do it, the easier it gets.

It’s not too late to embrace content marketing , or work with an outsourced team who can help create a strategy that is manageable for your business or take on your entire content marketing. Icon Visual Marketing have a range of experience content developers across a wide range of specialities and industries ready to get your content marketing strategy started today.

KEEP IN TOUCH

Contact Icon Visual Marketing today on 1300 138 984 or fill out our
online enquiry form to start your journey to business growth and prosperity.
ENQUIRE NOW

How to keep marketing in uncertain times

By Joe Papadatos • August 4, 2023
Companies are tempted to cut budgets during uncertain times but it’s imperative to keep investing in marketing with companies like Icon Visual Marketing.
Image showing a row of people standing against a window all on their mobile phones

What is paid, earned, shared and owned media?

By Erica Williams • February 8, 2023
Media is complex. Much more than it used to be. Since the dawn of the internet and rise of social media, the number of media options has exploded. For a marketing manager, they are like pieces of a puzzle, interconnecting and working together. So, how does a marketing manager make the pieces form a nice, big, beautiful picture, to successfully stand out not only amongst the competition but above the vast array of media noise? American digital marketing expert, Gini Dietrich, identified four types of media: Paid, Earned, Shared and Owned. She called it the PESO model . Here we look at the four types of media. We describe and analyse each one and discuss how they all fit together.
Image of glass plaque celebrating 20 years in business

Icon celebrates 20 years in business

By Joe Papadatos • February 5, 2023
When we launched in 2003, the trend in agencies was to provide a specialist service, like creative or media buying. But we saw the opportunity to offer full-service marketing to our clients, taking the pain away from managing multiple agencies with multiple processes. We’ve chosen to continue to base ourselves in the Macarthur region, moving to Campbelltown in our current office nearly six years ago.  This has enabled us to build strong working relationships with many companies in our region including property developers, builders, manufacturers, local Councils, venues, and many more. We’ve also worked with loads of companies outside the region which is becoming so much easier with the aid of technology. We’re not just suppliers, but genuine business partners. I’d like to thank the many clients I’ve worked alongside in the past 20 years and look forward to continuing many of those relationships.
Show More