Video trends in digital marketing – Advice from Sydney Digital Agency

The phrase content is king is still a the mantra for digital marketing going into 2014, however we need to be looking past content as just text – 2014 is the year that will see visual content take over.

In an article titled, 10 digital marketing trends for 2014 , B&T magazine, predicted that

“The massive growth of infographics, Instagram and Vine reinforce the fact that we’re reading less and watching more. Visual media will dominate the market in 2014.”

YouTube is already the second largest search engine - YouTube processes more than 3 billion searches a month. 100 hours of video are uploaded every minute. It's bigger than Bing, Yahoo! Nearly 1 out of every 2 internet users are on YouTube. 

Global giant Cisco forecast that mobile video will increase 25-fold between 2011 and 2016, accounting for over 70 percent of mobile data traffic by 2016. 

With SEO being one of the most important digital strategies for all businesses online, video content will drive positive SEO results in 2014 with video more and more appearing on search results with thumbnail images driving users attention and clicks.

Video can be more and more used for lead generation with clever marketers integrating video campaigns into online marketing and advertising programs.
As a Sydney Digital Agency, Icon Visual Marketing develops unique video online content that will help boost your overall search results and drive online traffic and enquiries.