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Not sure blogging is for you? Think again

June 17, 2013

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SEO is one of the most critical factors for all business regardless of the actual business they are in. And a great way to increase your organic rankings is have a website that has regularly updated content that is appealing to your target audience.

A blog is a great way to publish new content to your website on relevant topics your customers or potential customer may be interested in. And the continual stream of new content is great for your SEO program. blogging-for-your-business

However one of the factors that hold many businesses back is, “I don’t have enough to talk about for a regular blog.” A great place to start for blog topics is what are the commonly asked questions you get. Perhaps you have an FAQ that you refer to regularly – each question can really be its own blog topic that will help your customers understand more about your business and your product.

Blogs don’t have to be pages and pages of technical information. They can be short, punchy, to the point and give interesting information to customers. Here are some examples of blog topics you could cover.

Use the frequently asked questions to develop a range of blog articles
New product news
Technical process update
Expanding the business
New uses for your existing products
How customers are using your products – case studies
Advise on how to better use your products
Behind the scenes on how your processes / products are made

And the list goes on.

Icon recommends building a monthly content calendar so you are never left short of something to say. Planning your content like this helps you know what is coming up, what information you need in advance and what approvals you need to get.

Still not sure where to start? Contact the Icon Content Development team for a free first consultation.

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