Content marketing. Is it here to stay?
October 5, 2012
sheree
Interesting debate thanks to Marketing magazine. Is content marketing and branded content a fad or is it here to stay . Overwhelming opinion its here to stay.
Our opinion, if its imporant for your website to be found and act as a resource centre for your customers, then content marketing is part of the marketing strategy toolkit to stay
Traditional media still has a place in the marketing mix, however online is such a strong force that content has to be considered one of the strongest weapons you have in your marketing arsenal.
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When we launched in 2003, the trend in agencies was to provide a specialist service, like creative or media buying. But we saw the opportunity to offer full-service marketing to our clients, taking the pain away from managing multiple agencies with multiple processes. We’ve chosen to continue to base ourselves in the Macarthur region, moving to Campbelltown in our current office nearly six years ago. This has enabled us to build strong working relationships with many companies in our region including property developers, builders, manufacturers, local Councils, venues, and many more. We’ve also worked with loads of companies outside the region which is becoming so much easier with the aid of technology. We’re not just suppliers, but genuine business partners. I’d like to thank the many clients I’ve worked alongside in the past 20 years and look forward to continuing many of those relationships.
