Case Study - Hawker Pacific
Hawker Pacific Case Study
Strategy
Singapore Airshow is a significant event in aviation given the growth of the Asian market in private aviation as well as aerospace. As the hub for Hawker Pacific operations in South East Asia, Hawker Pacific uses the Airshow to engage both internal and external stakeholders and high value current and potential customers.
Solution
Over a series of months, Icon worked with a local stand builder and Hawker Pacific to create an engaging stand that not only excited visitors with impactful imagery, but also told the Hawker Pacific story.
Results
The Singapore Airshow was a highly success event for Hawker Pacific with the full chalet shipped to Australia for use at the Avalon Airshow the following year.
Photography
Creative concept and design
Graphic design
Space Planning
Customer engagement points
Visitor experience planning
Trade stand design
Project Management
Supporting marketing materials
Videography
