Avante Case Study
Strategy
Icon Visual Marketing was tasked with launching Avante with a new brand identity from scratch that stood for the high quality that the apartments were being developed to. The brand positioning Avante: One who is Ahead, created by Icon was inspired by the fact that this is a unique development to the Illawarra, standing at the highest point of the region.
Solution
Icon created a unique visual language throughout all Avante touch-points including brochure, press advertising, signage, website and online banners to reflect the positioning including the key statement ‘One who is ahead’. Breaking out of the traditional mould of a sales video, Icon created a unique piece highlighting the close proximity of Avante to all the local attractions.
Icon achieved great PR for Avante with 3 ½ minute segment on prime time local news.
Results
In the first week over 30% of the available apartments were sold, a great result for everyone involved.
Strategic planning and execution
Strong branding
Integrated media strategy
Campaign Concepting and Delivery
Advertising execution
Estate Signage / Billboards
Community awareness program
Interactive sales process
Consistent online presence
Crisis management
Award submissions
Public Relations
Videography
Content Marketing
Web design and development
