Blog Layout

Start planning your marketing strategy for 2015

December 3, 2014

joe

While most people are focused on just getting through to Christmas, you can make your business stand out by thinking past that and laying the ground-work for a great start to 2015.

Christmas is here, but that doesn’t mean you can’t start planning for a successful 2015.

Starting back strong in 2015 will put you on the front foot for a successful year ahead so it is really worth thinking about your business and marketing strategy that will help grow your business in 2015.

A slow start to the year could leave you playing catch up for the rest of the year so, while you can focus on a strategic plan in January, you should think about February right now.
Planning your success for 2015.

While December can be a slow period many businesses and a busy period for others, January is typically a pretty quiet month across the board.

Use your time smartly during this break from the day-to-day demands of running your business to reflect on the year just gone and to prepare strategically for the year ahead.

Review 2014
Learning from the past is a key tool in business planning for the future. A thorough review needs time for reflection, complete honesty and an open mind. It isn’t a time for criticism or regrets. It is a time for learning and planning. Look at all aspects of your business from staff and customers point of view and go through to finer details of your customer service and ask yourself:

  • What went well?Why?
  • What didn’t go so well? Why?
  • What do you want to change? Why?

Set Goals for 2015
Start big. What’s your big vision and what can you do in 2015 to work towards this. Other questions you need to ask are:

  • What are your other goals?
  • What needs to be done to achieve them?
  • How can you involve others in the business to effectively work towards the same result?

Build your 2015
Designing and following a set marketing plan is a key to a successful business. It acts as a map for us to follow and is an effective blueprint for the year. We us it to plot in key dates, peaks and troughs, and develop your strategies and tactics. It should include your segmented target market and achievable goals and outcomes on your plan.
Icon Visual Marketing offers companies of all sizes strategic marketing consultation which brings to structure and process to your marketing.


By working with Icon Visual Marketing, your marketing plan is not a program set in stone. Our ongoing consultation allows for your plans and tactics to be continually reviewed, improved and updated, reflecting your growing or moving target market and product range. Call Icon Visual Marketing today on 1300 138 984.

 

KEEP IN TOUCH

Contact Icon Visual Marketing today on 1300 138 984 or fill out our
online enquiry form to start your journey to business growth and prosperity.
ENQUIRE NOW
By Joe Papadatos August 4, 2023
Companies are tempted to cut budgets during uncertain times but it’s imperative to keep investing in marketing with companies like Icon Visual Marketing.
Image showing a row of people standing against a window all on their mobile phones
By Erica Williams February 8, 2023
Media is complex. Much more than it used to be. Since the dawn of the internet and rise of social media, the number of media options has exploded. For a marketing manager, they are like pieces of a puzzle, interconnecting and working together. So, how does a marketing manager make the pieces form a nice, big, beautiful picture, to successfully stand out not only amongst the competition but above the vast array of media noise? American digital marketing expert, Gini Dietrich, identified four types of media: Paid, Earned, Shared and Owned. She called it the PESO model . Here we look at the four types of media. We describe and analyse each one and discuss how they all fit together.
Image of glass plaque celebrating 20 years in business
By Joe Papadatos February 5, 2023
When we launched in 2003, the trend in agencies was to provide a specialist service, like creative or media buying. But we saw the opportunity to offer full-service marketing to our clients, taking the pain away from managing multiple agencies with multiple processes. We’ve chosen to continue to base ourselves in the Macarthur region, moving to Campbelltown in our current office nearly six years ago.  This has enabled us to build strong working relationships with many companies in our region including property developers, builders, manufacturers, local Councils, venues, and many more. We’ve also worked with loads of companies outside the region which is becoming so much easier with the aid of technology. We’re not just suppliers, but genuine business partners. I’d like to thank the many clients I’ve worked alongside in the past 20 years and look forward to continuing many of those relationships.
Show More
Share by: