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Your logo looks good, but what does it say about your business?

January 31, 2013

joe

Your logo is the first impression of your business and should be representative of the experience customers should expect from you.

A new logo is an important part of the brand development process - yes it's a process!

Sure, your logo should 'look good' - but what does that really mean?

It's all in the planning

Who is your business? Who are the people, the customers, the industries you serve and the products you deliver? Your brand strategy is key to helping you build a strong logo. branded-images

Keep it simple!

You can waste a lot of time debating colours, shapes and fonts but always remember - sometimes less is more. It is important not to put too much pressure on the logo to do ALL the work. The logo is just one element of your branding.

Be objective

Take your personal opinion out of the equation. Think about your business, it's people and your customers. Appealing to them is more important than what your favourite colour is.

Leave it to the pros

Ever typed 'graphic design' or 'logo design' into google? That's how many businesses there who say they can design logos - not to mention your friends little brother...

The growth of logo development over the net mean u can get a logo for a few dollars!

Brand development is not about auto generating a graphic online in an hour, or pitting together a few shapes.

Work with professionals who have the ability to communicate the value of your business by creating a usual identity. Icon Visual Marketing Creative department are passionate about brand development and design to make your business stand out. Contact us today to discuss your brand.

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