Property Development Marketing
Being located in the population growth centre of Sydney's Macarthur region, Icon Visual Marketing has worked with many leading property developments to set marketing strategies, develop brand identities and establishing the development’s place within the community. Our specialist property marketing consultants have worked with many property developments including:
- Gregory Hills
- Harrington Grove
- Camden RidgeView (All Sold Out)
- Denbeigh Estate (All Sold Out)
- Cobbitty and many more
Once the initial marketing strategy and branding is developed, Icon specialist marketing consultants develop an ongoing marketing plan breaking down target markets, communication messages and specific activities and target to promote the development.
PROPERTY DEVELOPMENT CASE STUDY
Rebranding and Marketing for Harrington Grove
Harrington Grove is a premium master planned residential community situated within the Harrington Park estate.
Icon has worked with Harrington Grove from the beginning of the prestigious estate, building the brand and communication platform that launched this award winning development.
The brand refresh and repositioning was in response to extensive market research, competitive analysis and marketing strategy.
The below case study is an outline of the strategic direction Icon developed in partnership with Harrington Grove and a snapshot of activities undertaken to ensure the continuing success of the development.