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Property Development Marketing

Property-development-marketing-specialists

Being located in the population growth centre of Sydney's Macarthur region, Icon Visual Marketing has worked with many leading property developments to set marketing strategies, develop brand identities and establishing the development’s place within the community. Our specialist property marketing consultants have worked with many property developments including:

Once the initial marketing strategy and branding is developed, Icon specialist marketing consultants develop an ongoing marketing plan breaking down target markets, communication messages and specific activities and target to promote the development.


PROPERTY DEVELOPMENT CASE STUDY

Rebranding and Marketing for Harrington Grove 

Harrington Grove is a premium master planned residential community situated within the Harrington Park estate.

Icon has worked with Harrington Grove from the beginning of the prestigious estate, building the brand and communication platform that launched this award winning development.

The brand refresh and repositioning was in response to extensive market research, competitive analysis and marketing strategy.

The below case study is an outline of the strategic direction Icon developed in partnership with Harrington Grove and a snapshot of activities undertaken to ensure the continuing success of the development.

DOWNLOAD THE CASE STUDY NOW

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The Blog

11 June 2018
In April this year, Google announced plans to change to mobile first indexing. Websites will now be crawled first on mobile, then desktop. This doesn’t mean that desktop page content will no longer be crawled or indexed, but Google is maki...
05 June 2018
One year ago today, Icon Group moved our businesses, Icon Visual Marketing and Orange Canvas to our new, current residence. While we refer to it as Frost Palace, the actual address is 12 Frost Road, Campbelltown. The move was big, the impa...
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