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Material Collateral

Marketing-collateral

Marketing collateral has undeniable brand power. Often, they are the first—and sometimes only—communication between a company and its customers. Collateral can foster a consistent brand look and feel, build loyalty among distributors and consumers, and arm a sales force with everything they need to sell.

In today’s business climate, powerful, relevant collateral are crucial to sales—and businesses want smaller quantities, customised content, and faster delivery.

Icon can create a suite of effective and powerful marketing collaterals in small to large print quantities.

 

The Blog

28 March 2018
'A rose by any other name would smell as sweet'? is Juliet’s argument that it doesn’t matter that Romeo is from the family’s rival house of Montague. What really matters is what something is, not what it is called. This statement, written ...
27 February 2018
CLIENT Avantè is a high-density residential project in the centre of Wollongong, about an hour south of Sydney. Bevans Real Estate and TQM Design & Construct briefed Icon Visual Marketing to create an identity and marketing strategy for...
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