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Creative Design and Art Direction

Cretaive-Direction

Sure, the design's composition is perfectly balanced, the typographical hierarchy works, and the contrast is bang on. But, when you step back, its just not there.

Creative design and art direction are more than graphic design. Art direction brings clarity and definition to our work; it helps our work convey a specific message to a particular group of people. Art direction combines art and design to evoke a cultural and emotional reaction.

Our creative designer and art directors are highly conceptual thinkers, taking the highly complex and complicated and turning it into images and graphics that clearly communicate to your customers. The core strength of our creative is their commercial savvy, being able to understand your business goals and objectives and use these to drive their creative output.

“Design trends in commercial applications tend to be a result of function rather than pure aesthetics or artistry. Weighty, rich design has now given way to functional, back-end driven design in a way that hasn’t been seen in some time - if ever.  Designers are no longer limited by the technology of their tools. This has led to a time of reflection, cleansing and an attitude of “just because we can do this, doesn’t mean we should.” Stephen Burge, Creative Director.

 

The Blog

11 June 2018
In April this year, Google announced plans to change to mobile first indexing. Websites will now be crawled first on mobile, then desktop. This doesn’t mean that desktop page content will no longer be crawled or indexed, but Google is maki...
05 June 2018
One year ago today, Icon Group moved our businesses, Icon Visual Marketing and Orange Canvas to our new, current residence. While we refer to it as Frost Palace, the actual address is 12 Frost Road, Campbelltown. The move was big, the impa...
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