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Copywriting

Content-marketing

Whether developing a newspaper advertisement, a technical handbook or a training manual, Icon Visual Marketing will ensure that the written word meets your objectives precisely and compliments the design.

Icon's team of copywriters can make sense of the most detailed or technical data and information, then translate and transform it into something that your customers can make sense of.

SEO Copywriting

Before developing content for your website or online press release, Icon develop a list of keywords to ensure maximum impact of your words on SEO – so for us choosing relevant keywords is the first step in ensuring your website is fully optimised for search.

Once we’ve determined what each page of your website needs to achieve, we thoroughly research the keyword phrases that are being used in your sector. We then select primary and niche keywords for each page and write engaging online content that satisfies your customers and the search engines. We also use keywords to optimise online press releases, blogs, articles and email content.

The result? A higher profile in the search engines and a much greater chance that a potential customer will find and interact with your content.

 

The Blog

11 June 2018
In April this year, Google announced plans to change to mobile first indexing. Websites will now be crawled first on mobile, then desktop. This doesn’t mean that desktop page content will no longer be crawled or indexed, but Google is maki...
05 June 2018
One year ago today, Icon Group moved our businesses, Icon Visual Marketing and Orange Canvas to our new, current residence. While we refer to it as Frost Palace, the actual address is 12 Frost Road, Campbelltown. The move was big, the impa...
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