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Copywriting

Content-marketing

Whether developing a newspaper advertisement, a technical handbook or a training manual, Icon Visual Marketing will ensure that the written word meets your objectives precisely and compliments the design.

Icon's team of copywriters can make sense of the most detailed or technical data and information, then translate and transform it into something that your customers can make sense of.

SEO Copywriting

Before developing content for your website or online press release, Icon develop a list of keywords to ensure maximum impact of your words on SEO – so for us choosing relevant keywords is the first step in ensuring your website is fully optimised for search.

Once we’ve determined what each page of your website needs to achieve, we thoroughly research the keyword phrases that are being used in your sector. We then select primary and niche keywords for each page and write engaging online content that satisfies your customers and the search engines. We also use keywords to optimise online press releases, blogs, articles and email content.

The result? A higher profile in the search engines and a much greater chance that a potential customer will find and interact with your content.

 

The Blog

28 March 2018
'A rose by any other name would smell as sweet'? is Juliet’s argument that it doesn’t matter that Romeo is from the family’s rival house of Montague. What really matters is what something is, not what it is called. This statement, written ...
27 February 2018
CLIENT Avantè is a high-density residential project in the centre of Wollongong, about an hour south of Sydney. Bevans Real Estate and TQM Design & Construct briefed Icon Visual Marketing to create an identity and marketing strategy for...
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