client-upload
call
social
menu

Icon on LinkedInIcon on FacebookIcon on Google+Icon on YouTubeIcon on Twitter

Marketing Communication Plans

Stategic-Marketing

A marketing plan is an effective blueprint for the year, plot in key dates, sales peaks and troughs, product launches and work around these to develop your strategies and tactics. Include your segmented target market and achievable goals and outcomes on your plan.

Use your marketing plan – a marketing plan isn’t something you write and then shelve – it should be a living, working document that you refer to regularly, update where needed  and base your marketing activities around.

Integrated Marketing Plans

An integrated marketing communications plan has all parts of your tactics working together. For example, if your marketing communications plan calls for print advertising, the same theme of your print ads should be reflected on your web site. If your customer gets the same message and visual clues in both places, they are much more likely to comprehend your marketing message. By doing this, you will build your brand with that customer who will remember you when they are ready to buy.

Your integrated marketing plan will include

Icon Visual Marketing delivers integrated marketing plans to ensure all elements of your marketing are working together towards the ultimate goal of reaching your next customer.

 

The Blog

10 October 2017
Content marketing is a relatively new term within marketing, however the role of creating content within marketing is nothing new. Previously, copywriting was mainly concerned with advertising headlines and slogans, if you wanted something ...
06 October 2017
In their book, The Fall of Advertising and the Rise of PR, authors Al and Laura Ries use an Aesop fable to show that “Advertising is the wind, but Public Relations is the sun” In the fable, the wind and sun compete for who is the most power...
ENEWSLETTER SIGNUP